YOUR HOME FOR MUSIC, SPORTS, ENTERTAINMENT, DIY AND COOKING IMPRESSIONS
Welcome To Focus 360’s Creator Square
Focus 360 is building a Content Creator Project featuring YouTube creators that cover sports, music, entertainment, DIY and cooking. Our goal is to have many creators, each averaging over 70k impressions per week. They will be able to be grouped in any combination to meet an advertiser’s demo.
CREATOR SQUARE – WHY YOUTUBE?
YOUTUBE IS THE #1 MOST USED PLATFORM AMONG CONSUMERS REGARDLESS OF TENURE OR HEAVY USE
YouTube is still king for content creators.
Although the numbers vary by age, the percentage of all Americans who say they follow
content creators on YouTube is more than double that of TikTok.
Source: Civic Science and Signal Hill/Cumulus Media
A tale of two studies: Weekly podcast consumers use
YouTube and Spotify most often
Cumulus Media and Signal Hill Insights’ Podcast Download – April 2023
Trion Digital Podcast Metrics Demos+ Q1 2023
How to read: 29% of weekly podcast consumers in the Triton Digital Podcast Metrics Demos+ study used YouTube the most to access podcasts.