Westport, CT — Focus 360 LLC has appointed Karen Henderson as Senior Vice President of Sales, bringing seasoned broadcast leadership and multi-platform sales expertise to the company’s expanding radio and creator-driven portfolio.
Henderson joins Focus 360 adding her experience from Katz Media Group, where she was a driving force for revenue and new business development for both the Western and Eastern Regions, building relationships throughout the agency community. Her deep multiplatform expertise includes leadership sales roles at Westwood One, Skyview Satellite Networks and most recently Huntington Billboards, adding insights into connecting traditional media, satellite distribution, and out-of-home environments into cohesive advertising solutions.
That blend of terrestrial radio depth and cross-channel experience aligns directly with Focus 360’s positioning in today’s evolving audio and creator marketplace.
“Karen’s strong relationships across the advertising agency community and her proven ability to generate new business make her an ideal fit for Focus 360,” said Phil Brown, CEO of Focus 360 LLC. “We’re excited to have someone of her caliber representing both our AM/FM radio inventory and our YouTube creator live-read offerings, and we’re confident she will help drive meaningful growth for our partners and our company.”
Focus 360 provides advertising clients with top-tier solutions that align brands with compelling content across traditional AM/FM radio and a vast, exclusive catalog of affiliate inventory. Through its Creator Square division, the company also connects advertisers with some of the most captivating YouTube creators, offering host-read integrations designed to drive engagement and measurable returns.
In her new role, Henderson will be responsible for sales strategy and investment alignment across Focus 360’s national radio network and Creator Square influencer portfolio. She will focus on strengthening agency partnerships, driving new business growth, and helping integrate live-read YouTube creator campaigns alongside terrestrial radio solutions for greater scale and impact.
Henderson noted that the timing is particularly compelling. “Focus 360 is operating at an important moment for both audio and creator-led advertising, especially since AM/FM Radio is the number one reach medium, and YouTube is the top platform for podcast consumption and discovery. I’m looking forward to adding to the company’s trusted relationships with advertisers by delivering smart, accountable solutions in these areas, and helping clients unlock even more value from Focus 360’s radio network and Creator Square.”
About Focus 360 LLC
Focus 360 is a leading media network connecting brands across radio and digital platforms where their audiences consume content. The company’s two specialized divisions deliver media solutions for advertisers, agencies, broadcasters, and YouTube creators—providing radio media representation for station groups and producers, alongside strategic brand partnerships with digital content creators. The Connecticut-based company has been helping brands capture incremental reach and build cultural relevance for more than 15 years.
Media Contact:
James Starace
Vice President of Business Operations and Partnerships
info@Focus360LLC.com
