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YOUR HOME FOR SPORTS, MOVIES, ENTERTAINMENT, SAILING, TRAVEL, AUTO & POP CULTURE IMPRESSIONS

Welcome To Focus 360’s Creator Square

Focus 360 launched a Content Creator Project in June 2023. And now we have over 40 YouTube creators that cover sports, film, entertainment, sailing, travel, auto and pop culture.

Our creators generate 15M+ views per month. They can be grouped in any combination – or used individually – to meet an advertiser’s required demo or their desired environment.

Our Creators

The Reason Your Brand Needs To Be On YouTube

YouTube is the Dominate Platform for Podcasts
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Source: Edison Research

85% of Podcast consumers
consider video podcasts as “real podcast”.

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Source: Amplifi Media / Coleman Insights

The Power of Visual:

“People are watching podcasts in the living room.  It’s the new Late-night.” – Stephanie Chan, Strategic Partner Manager, Podcasting at YouTube.

Amplifi Media: 46% of Video podcast consumers watch on a Smart TV. That’s more than computers, smart speakers and tablets.

Source: Amplifi Media / Coleman Insights / Stephane Chan, YouTube.
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host-read-ads-are-trusted-by-81-of-consumers

The Power of Live Reads

81% of podcast consumers trust host read ads when consuming their favorite content.

Edison Research for Sounds Profitable

Podcast Ads Prompt Positive Action

  • 77% Visited a brand website
  • 60% Purchased a Product or Service
Source: Edison Research for Sounds Profitable
podcast-ads-prompt-positive-action

Youtube is the #1 Most used platform among consumers regardless of tenure or heavy use

Newcomers
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Pioneers
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Heavy Consumers
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Apple
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Newcomers
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Spotify
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Pioneers
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Apple
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Heavy Consumers
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Although the numbers vary by age, the percentage of all Americans who say they follow content creators on YouTube is more than double that of TikTok.

Source: Civic Science and Signal Hill/Cumulus Media

A tale of two studies: Weekly podcast consumers use YouTube and Spotify most often

Cumulus Media and Signal Hill Insights’ Podcast Download – April 2023
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Trion Digital Podcast Metrics Demos+ Q1 2023
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How to read: 29% of weekly podcast consumers in the Triton Digital Podcast Metrics Demos+ study used YouTube the most to access podcasts.