Lipstick & Vinyl Partners with More Banana, Bringing 10 New Female-Centric Podcast Titles to Its Roster
Focus 360’s Ad Sales Deal with Lipstick & Vinyl Extends to More Banana
New York, NY – August 27, 2019 — Lipstick & Vinyl, the podcast network that delivers underrepresented voices with a concentration on female hosts and topics, has expanded its content library in a partnership with More Banana, a ten-podcast network that also serves up the female point of view. The deal between the two female-focused and female-led networks includes ad sales representation from Focus 360, which recently entered the podcast space with a minority-stake ownership in Lipstick & Vinyl that includes rights to ad sales.
“With this partnership between Lipstick & Vinyl and More Banana, Focus 360 can deliver even more solutions to our advertisers who want to reach engaged female audiences,” stated Phil Brown, Chief Executive Officer of Focus 360. “I’m delighted to be working with highly talented and forward-looking women like Allyson Marino of Lipstick & Vinyl and Cait Moldenhauer of More Banana, and I’m excited about all the new opportunities we can bring to our advertisers and their agencies.”
In speaking about the new partnership, Allyson Marino, Founder and Chief Executive Officer of Lipstick & Vinyl, noted, “More Banana has the same goal as Lipstick & Vinyl, and that is to bring more female voices and topics to the forefront of podcasting through quality programming. I look forward to working with Cait and her team to advance our purpose of developing engaging content that speaks to women across their varied interests and lifestyles.”
Cait Moldenhauer, Chief Executive Officer of More Banana, added, “I am thrilled to partner with Lipstick & Vinyl and Focus 360. With our podcasts produced entirely by women, end to end, we’re a megaphone for our community and foster a culture of empowered talented women. Lipstick & Vinyl is the perfect conduit to evangelize More Banana’s mission and Focus 360 will connect agencies and brands to our passionate audience.”
Enticing titles on the More Banana network touch feature an array of topics from female hosts including, Awkward Sex and The City, Shweet! A Ladies Guide to Bro Culture, Let’s Get Civical, and more.
About Focus 360 LLC
Focus 360 (www.focus360llc.com) provides solutions for advertisers, radio stations and audio producers, with a unique ability to align audio producers with the correct brands. We connect brands with their target audience, when and where they need to reach them. Our solutions include our radio, podcast and out-of-home components. Focus 360’s programs include the Jelli cloud-based advertising platform, and representation of Knox Country 360, Bridge Ratings Song Research, SB Nation, Sports ByLine, Lipstick & Vinyl podcasts, Focus On Rock and many more.
About Lipstick & Vinyl
The network of podcasts represented by Lipstick & Vinyl (www.lipstickandvinyl.com) is focused on underrepresented and diverse voices. Right now, that means female voices. Our hosts are award-winning journalists, TV writers, comedians, single mothers, mavericks of online entertainment, advocates for social change. We are super proud to offer partnerships with insanely talented podcasters to brands and agencies.
Renee Cassis |RC Communications Marketing
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