Focus 360 Blog

Focus 360 Partners with Bridge Ratings

Summit Media Signs with Focus 360 for the On-Demand Music Research in Birmingham, Louisville, and Richmond.

New York, NY – June 30, 2018 — Focus 360 has entered into an arrangement to exclusively bring “On-Demand Music Research” from Bridge Ratings to radio stations on a barter basis. Summit Media is the first radio group to sign on to the Focus 360 deal for its music stations in Birmingham, Louisville, and Richmond.

“On-Demand Music Research from Bridge Ratings is game-changing,” declared Phil Brown, Chief Executive Officer of Focus 360. “We’re excited to bring this advanced music research to radio and to launch our offer with the forward-thinking management team at Summit Media,”

“In today’s expanding music consumption marketplace, music directors need research designed for radio programmers,” said John Olsen, National Program Director of Summit Media. “Focus 360 made it an easy choice, and we’re confident the advanced music data will help our stations win ratings in their markets.”

Bridge Ratings has been tracking on-demand music streaming for more than four years, providing client stations with format-specific audience streaming intelligence. The research company has documented boosts in radio stations daily and weekly cume and tune-in occasions when music selection is driven by on-demand music streaming data.

“The team at Focus 360 has deep relationships with radio station program and music directors and understands what they need to succeed in their markets,” noted Dave Van Dyke, President, Bridge Ratings Media Research. “Focus 360 was the obvious choice for a network partner and I’m looking forward to welcoming more forward-thinking programmers.”

Stations interested in learning more about a barter arrangement for the Bridge Ratings On-Demand Music Research may contact Rob Magaziner at 917-580-6108 or robert_magaziner@focus360llc.com.

About Focus 360 LLC

Focus 360 (www.focus360llc.com) provides integrated media solutions to advertisers, ad agencies, program producers, content owners and broadcasters. The New York-based company consists of several divisions offering a range of services, including: general market radio media representation and content development; digital implementation of geo-targeted display ad campaigns; and a mobile solution that includes pre-stream and in-stream digital audio opportunities for brands. Focus 360’s programs include the Jelli cloud-based advertising platform, and representation of SB Nation, Sports USA NCAA Football, Sports Byline, Carton & Friends, Knox Country 360, Focus on Rock, and many more.

About Bridge Ratings

Bridge Ratings LLC (www.bridgeratings.com) was founded in 2001 and is a media analysis corporation providing behavioral analysis of media consumers in the US, Canada, Mexico and Europe. Company clients have included Emmis, Microsoft, Yahoo!, Amazon.com, CBS Radio, Cumulus Broadcasting, Midwest Family Broadcasting and Clear Channel Communications as well as finance and media investment firms around the world.

Founded by broadcast executive Dave Van Dyke, Bridge Ratings had its roots as a radio ratings company positioned as an alternative to other services in medium and small markets. Bridge Ratings surveys were utilized as a bridge between the one or two annual surveys offered by other research companies.

The company transitioned to a media consumer analysis firm in 2003 when its study focusing on the impact of commercial interruptions on radio listeners. This study became a template for future analyses of listener behavior.

Recent published studies include smartphone behavior, the impact of digital media on broadcast radio, “Streaming and its Impact on Media” and “The Growing Fatigue of Pandora users”, “How Song Streaming Benefits Broadcast Radio.” The company is a media adviser to broadcast, Digital Radio Pure Plays, investment, financial advisors and legal firms with an interest in the media space.

Media Contact:
Renee Cassis
RC Communications Marketing
646-808-6505 | cassis2@msn.com

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